Compelling client success stories that demonstrate the real-world impact of your product or service.
A well-crafted video case study is one of the most persuasive tools in B2B marketing. It takes a client's success story and turns it into compelling video content that resonates with prospects at exactly the right moment in their decision-making journey.
I work with software companies, professional services firms, healthcare organisations and corporate trade shows to capture and tell their most compelling client stories.
Filming is typically completed in a single day at your client's premises — with fast turnaround on the edit. Standard delivery is within 2 weeks, with an optional 48-hour express service.
A video case study is one of the most persuasive assets in B2B marketing because it does something no brochure can: it lets a prospect watch someone exactly like them describe the problem they had, the decision they made, and the result they got. Arriving at the right moment in a buyer's journey — typically when they're shortlisting and looking for reassurance — a strong case study can be the single piece of content that tips a decision your way.
The structure that consistently works is a simple three-act arc: challenge, solution, result. The challenge makes the problem relatable so prospects in a similar situation see themselves in the story. The solution shows what was done without drowning in technical detail. And the result — ideally with concrete numbers — is what makes the story credible and memorable. My job is to draw out that narrative on camera, asking the questions that surface specific, quotable outcomes rather than vague praise, then to shape the footage into a tight, convincing edit.
I produce case studies for software companies, professional services firms, healthcare organisations and corporate trade-show exhibitors across London and the Thames Valley. Filming is usually completed in a single day at your client's premises with a dual-camera setup and broadcast-grade audio, then delivered in both a longer format for your website and shorter cuts for LinkedIn and sales decks. Planning those deliverables up front means one shoot day produces a whole suite of assets, each sized for where it'll actually be used.
A full case study for a website typically runs two to three minutes. I also cut shorter 30–60 second versions from the same footage for LinkedIn and sales presentations, so you get the right length for each channel from one shoot.
Very little. I develop the question structure in advance with you and guide your client through the interview on the day. The most useful thing they can bring is one or two specific results or numbers — those make the strongest stories.
Standard delivery is within two weeks, with an optional 48-hour express service for time-sensitive campaigns or events.
Serco Case Study
Nokia Showrooms in Poland
Video case study production starts from £750 + VAT. Multi-day client location shoots and complex edits quoted individually.
Request a tailored quoteAll rates ex. VAT @ 20%. Free consultation and itemised quote for all projects.
Free consultation — no obligation.