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Tech brands I’ve worked with.
Scroll-stopping video content for tech and consumer electronics brands. Unboxings, hands-on reviews, social reels and KOL collaborations built for Instagram, TikTok, YouTube and LinkedIn.
Consumer electronics brands live and die by their launch content. A compelling hands-on video or unboxing reel can drive millions of impressions and directly influence purchase decisions at exactly the right moment in the buying journey.
With years of experience producing social content for Xiaomi, Motorola, Honor, OPPO and Huawei, I understand what makes tech content perform — the right pacing, the lighting to show a device's design language, and the ability to communicate specs quickly and clearly without losing the viewer.
From smartphone unboxings and camera comparison reels to KOL collaboration shoots and lifestyle content, I produce social-first video that works natively across Instagram, TikTok, YouTube Shorts and LinkedIn.
Social media video is its own discipline — what works on a website homepage will die in a feed. The first second has to stop the scroll, the message has to land without sound, and the format has to fit the platform, whether that's a 9:16 vertical reel, a 1:1 square post or a 16:9 YouTube piece. Producing one master film and slicing it into platform-native cuts is how you get maximum value from a single shoot day.
I've produced social content for major consumer technology brands — including Xiaomi, Honor and Motorola — where the bar for production quality is high but the content still has to feel native to the platform rather than like a TV advert dropped into a feed. The balance between polish and authenticity is the whole game: too rough and it undermines the brand, too glossy and it gets scrolled past as an ad.
The most effective approach for most brands is a planned content shoot that produces a batch of assets at once — hero pieces, short hooks, behind-the-scenes cuts and stills — all sized for the channels where they'll actually run. That keeps a feed active and consistent without the cost and disruption of filming every single post separately.
Whatever each platform needs — 9:16 vertical for Reels, TikTok and Stories, 1:1 square for feed posts, and 16:9 for YouTube and websites. I plan these in advance so one shoot produces every format you need.
Yes, and it's the most cost-effective approach. A planned content day can produce a month or more of social posts — hero videos, short hooks, and stills — all from a single session.
Regularly. I've created launch and social content for brands including Xiaomi, Honor and Motorola, balancing high production values with a native, scroll-friendly feel.
It depends on the platform and goal — short hooks of 15 to 30 seconds tend to perform best in feeds, while explainer and hero pieces can run longer on YouTube. I deliver multiple lengths from one shoot so you have the right cut for each channel.
Motorola Launch — April 2025
Moto G06 vs G06 Power
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