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      MASTERING THE ART OF THE CORPORATE VIDEO:

      A Guide for Marketing Communication Teams (and Beyond!)

      Have you ever encountered a company name that left you tongue-tied?

      Recently, Medialook, a leading corporate videographer in London, had the pleasure of filming a video for Appian and Yexle at the iconic “Walkie Talkie” building.

      THE CHALLENGE?

      Educating viewers on the correct pronunciation of both names – a seemingly simple task with potentially big consequences!

      BUT HERE’S THE SECRET.

      The solution we crafted was as simple as it was effective. We utilised a two-camera setup featuring top-of-the-line Canon EOS C70s to capture the conversation in the engaging “shot reverse shot” style. Imagine a seamless back-and-forth between the Managing Director of Yexle and a Manager from Appian – this dynamic flow kept viewers engaged and ensured clear pronunciation of both company names.

      The beauty of this approach lies not just in its effectiveness for Yexle and Appian, but in its achievability for businesses of all sizes.

      While we at Medialook, a trusted business videographer in London, pride ourselves on using top-notch equipment(including Aputure C300 MK2 light kits & Sennheiser lapel mics) to achieve professional results, the core concept can be adapted for smaller productions.

      SO, YOU’RE A MARKETING COMMUNICATIONS MANAGER WITH A TIGHT BUDGET AND A VIDEO PROJECT IN MIND?

      Here’s your starter guide to creating a captivating video, even without a corporate videographer in London:

      • Planning is Key: Clearly define your video’s purpose, target audience, and message. Storyboard your key points to ensure a smooth flow and a clear message.
      • Embrace Simplicity: Basic lighting (think natural light or strategically placed soft lamps) and good audio (smartphone mics can work in a pinch!) are surprisingly effective.
      • Location, Location, Location: Choose a quiet, well-lit space with minimal background noise. This will ensure your message is heard loud and clear.
      • Shot Reverse Shot Made Simple: Position two cameras at opposite ends of your interview subjects, framing them individually. This creates a dynamic flow that keeps viewers engaged, just like in our video for Yexle and Appian.
      • Invest in Editing Software: Free or low-cost options exist, allowing you to compile your footage and add basic effects to create a polished final product.

      REMEMBER, THIS IS JUST A STARTING POINT.

      If you’re short on time, lack the equipment, or simply want professional results that elevate your brand story, consider partnering with a skilled videographer in London like Medialook!

      We specialise in crafting impactful corporate videos, conference recaps, customer testimonials, and more. We offer creative solutions, work efficiently around your schedule, and pride ourselves on cost-effectiveness.

      NEED A BUSINESS VIDEOGRAPHER TO FILM YOUR INTERVIEWS, CAPTURE YOUR NEXT EVENT, OR CREATE A STUNNING EXPLAINER VIDEO?

      Medialook is here to help! Contact us today for a free consultation and let’s chat about how we can elevate your brand story with a captivating video.

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      MEDIALOOK CREATIVE PRODUCTIONS

      Medialook Videographer London provides high-quality, professional and creative work in the realms of digital video, photography and multimedia production.