My services

EXPLAINER
VIDEO.

Clear, engaging videos that make complex products, services and processes immediately understandable.

About this service

Explainer that gets results.

Explainer videos work so much better than elevator speeches because your audience doesn't just hear what you do — they see it at the same time. Hearing and seeing together dramatically increases comprehension and retention.

Whether you need a live-action explainer, a whiteboard animation or a mix of both, I can craft a video that takes your most complex concept and makes it immediately clear to any audience.

Explainer videos are ideal for product demos, onboarding, sales enablement, landing pages and trade show screens. They work 24/7 as a silent salesperson for your business.

TYPICAL PRODUCTION INCLUDES
  • — Up to 3 minutes final edited video
  • — Live-action and/or animation options
  • — 4K Canon Cinema cameras
  • — Professional audio and lighting
  • — Script development support
  • — Video editing and post-production
  • — Motion graphics and text animations
  • — Background music
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Why it matters

How explainer videos turn complexity into clarity

Every business with a product or service that takes more than a sentence to describe has the same problem: prospects don't have the patience to read a long explanation, and a salesperson can't be everywhere at once. An explainer video solves both. By combining what your audience hears with what they see, comprehension and retention rise dramatically compared with text or speech alone. A good explainer works as a tireless silent salesperson — on your landing page, in your onboarding flow, on a trade show screen — communicating your value the same clear way every single time.

The hardest part of an explainer is rarely the filming or animation — it's the script. Taking a complex product or process and distilling it into 60–90 seconds of plain, jargon-free language is a craft, and it's where most DIY explainers fall down. I help develop a tight, logical script first, because no amount of polish can rescue a video that tries to say too much. From there, I match the format to the message: live-action for products and people, motion graphics and whiteboard animation for abstract concepts or data, or a blend of both where it makes sense.

Explainers earn their keep in measurable ways. On a landing page, a clear explainer can lift conversion by giving hesitant visitors the understanding they need to act. In sales, it shortens the cycle by answering the "but how does it actually work?" question before the call. In onboarding, it reduces support load by showing rather than telling. For London and Thames Valley businesses in technology, professional services and healthcare, these are the use cases where a well-made explainer pays for itself fastest.

Common questions

Should my explainer be live-action or animated?

It depends on what you're explaining. Live-action suits products, people and physical processes; animation suits abstract concepts, software and data. Often a blend of both works best — I'll advise on the right mix during the script stage.

Do you help write the script?

Yes — script development is included and it's the most important part. I help distil your message into clear, jargon-free language that any audience can follow, because a confused script can't be fixed in the edit.

Where will an explainer video be most useful?

Landing pages, product demos, sales enablement, onboarding flows and trade show screens. Anywhere you need to explain something clearly and consistently without a person present.

Why Medialook

What sets us apart.

💬
Script support
I help develop a clear, concise script that explains your product or process without jargon.
🎬
Live-action & animation
I combine real footage with motion graphics to create engaging, easy-to-follow content.
📊
Optimised for conversion
Designed for landing pages, product demos and sales — not just awareness.
⚡
Fast delivery
Typically delivered within 2 weeks. Express service available.
Portfolio highlights

Explainer examples.

Gousto — How it Works

Gousto — How it Works

HydraFacial — Skin Health

HydraFacial — Skin Health

Pricing guide

Transparent rates, no surprises.

Explainer video production starts from £750 + VAT. Live-action, animation and hybrid formats quoted individually.

Request a tailored quote
RATE CARD 2026
Half day on-site (up to 4hrs) £750
Full day on-site (up to 9hrs) £1,200
Post-production day rate £750
Post-production hourly £99
Overtime (per hr) £150

All rates ex. VAT @ 20%. Free consultation and itemised quote for all projects.

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